The Science of Visibility: Letter Heights, Contrast, and Speed
Most signal screw ups are usually not imaginitive failures, they are physics and body structure screw ups. The true conception dies when you consider that the letters are too small for the velocity of traffic, or the colors do no longer separate under glare, or the lighting swallows the strokes at evening. After years of designing custom trade symptoms for storefronts, places of work, eating places, and busy arterials, I have discovered first of all human vision and work ag